Web designers in New York

New York-based interactive design and development agency Gelo Factory was hired by online publisher Peter Rojas and tech writer Ryan Block to launch a brand new technology site called gdgt.com. The site serves as a one-stop destination for consumer electronics fans and developers to share ideas and get the latest gadget-related news and information from across the web. Rojas, co-founder of the hugely popular technology sites Engadget and Gizmodo, and Block, a leading tech critic and former editor-in-chief at Engadget, tapped Gelo Factory from a shortlist of agencies vying for the project. Having previously partnered with Rojas in the online music site RCRD LBL, Gelo Factory was selected for its expertise building robust websites and creating customizable online experiences aimed at broad user communities. Gelo Factory's team of developers were ideally suited to the challenge of creating a seamless user experience for the site's rapidly growing audience. As the lead development agency, Gelo Factory worked closely with gdgt's founders to create a full suite of interactive tools that enable members to connect with one another through their gadgets. The site is heavily user-generated and community oriented, featuring content submitted by passionate gadget fans and developers as well as a host of technology experts from across the gadget community. Gelo Factory implemented a number of key features, including a scalable, custom framework that includes includes an editable product database, user discussions as well as a blog and personalized profile pages. Achieving this required the agency to integrate large amounts of data and custom-developed applications into an easy to navigate interface. “Gdgt is all about providing you with useful, contextual information — both from here and around the web — to help you get more out of the products you already own, as well as help you discover that next great gadget to add to your collection,” explains co-founder Ryan Block. “We hope that gdgt will be the last personal technology destination you'll need, and the place to call home for you and your gadgets."

Drawn to our work for the Yaris SXSW campaign, Nike headquarters in Oregon reached out directly to Gelo Factory to create a promotional site for Nike Bridge Runners NYC– a group of devoted, New York based runners who gather each week to traverse the 5 boroughs via the city's major bridges. We set out to capture the runners' pioneering spirit as well as their unique NYC surroundings with a design inspired by the city's skyline and the iconic 1970's film, the Warriors. To achieve this, we worked closely with Nike's marketing department to implement a set of interactive features that would enhance the Bridge Runners networking capabilities and improve outreach to potential members. Our Nimba CMS allowed each Bridgerunner to create a profile page where they could upload photos, share personal histories and view upcoming excursions. In addition, we created a interactive map utilizing the Google Maps API that allowed organizers to plot new run routes which could be shared and previewed by the wider group.

The brainchild of Peter Rojas (Engadget, Gizmodo) and Downtown Records (Santogold, Mos Def), RCRD LBL is an online network of independent labels, artists and blogs serving up a steady menu of new and exclusive music. With a mission to provide artists with a platform to distribute free content directly to their audiences while sharing revenue from ad-sales and sponsorships, RCRD LBL needed a development team who would take an innovative approach to bringing this exciting idea to pass. Drawn to our experience building music websites and our shared passion for the downtown New York music scene, RCRD LBL found an ideal partner in Gelo Factory. With dozens of writers, labels and artists adding new music, photos and blog posts each day, RCRD LBL required a rapidly scalable system to accommodate its fast growing catalog and artist roster. To differentiate it from other music sites, Gelo Factory sought to develop a unique media player and customizable widgets that would enable users to embed RCRD LBL content across the web. Gelo Factory conceived and developed a number of stand-out features that combined innovative technology with an iconic and visually striking design aesthetic. Utilizing Drupal and Nimba CMS, we built a powerful back-end tool that allowed new content to be added to the site consistently and easily. In addition, we developed a proprietary widget framework wrapped in the Clearspring container that allowed users to embed their favorite content on various platforms, from blogs to Facebook profiles to iGoogle dashboards. Since its successful launch in late 2007, Gelo Factory has maintained a close working relationship with the RCRD LBL family, conceiving and implementing various new features to further enhance the site’s position as one of the most compelling destinations for music on the web.

Drillteam Media, the marketing arm of the internet retailer Insound, sought to build brand awareness of Toyota’s new line of Yaris subcompact cars with the SXSW festival audience. As a title sponsor, Yaris tasked Drillteam to expand their presence at the festival beyond standard on-site signage and promotions with a fun and interactive online campaign. Drillteam turned to Gelo Factory to conceive and execute a digital strategy for the Yaris SXSW site that would make a memorable connection with the thousands of indie-music fans who flocked to the festival each year. Our challenge was to create a website that not only promoted the Yaris brand, but did so in a manner that truly enhanced the festival experience for the SXSW audience. To achieve this, Gelo Factory encouraged Drillteam think big in order to generate innovative interactive tools that would allow users to engage with SXSW performers and better navigate the dozens of daily festival events. This strategy required us to utilize the latest web technologies to develop an interface that would allow staff to manage and update the site directly from the festival. Gelo Factory applied an out-of-the box approach to create a live online campaign that featured new content for the duration of the 2006 festival. The Yaris SXSW site allowed users to create personal profiles, download mp3s, subscribe to indie-music blogs and keep track of their favorite artists and upcoming events, all managed by our Nimba CMS. The most popular feature of the campaign was the "yrItinerary" widget, which utilized Google Maps to create custom itineraries of upcoming events that could be embedded on blogs and on users’ Facebook pages. The Yaris SXSW site was so widely used during the festival that Drillteam brought Gelo Factory back on board in 2007 and 2008 to develop even more robust festival sites. We created additional features for the site such as an added SMS feature to the yrItinerary widget, which sent text message reminders of upcoming events to users’ cell phones.

A longtime managing editor at GQ Magazine approached Gelo Factory with a concept for a user-generated celebrity interview website that would allow fans to engage directly with top-name actors, directors and other well known personalities. Called Uinterview, the idea was to invite users to pose questions via video to a different celebrity guest each week who would in turn respond to the best submissions chosen by the site's editors. Gelo Factory came on board early in the company's development as a technology partner to bring this concept to life. Due to Uinterview's initial success, increased usage and widespread popularity, the founder of the celebrity gossip property chose to work with Gelo Factory again in the latest redesign and relaunch in order to further stimulate user-generated content on his site and maximize visitor engagement. In order to generate maximum traffic and attract their target audience, primarily women in their 20's and 30's, Uinterview required a technology solution that would allow editors to regularly update content and a design that could compete with other celebrity magazines and websites. In order to achieve this, Gelo Factory sought to create a flexible content management system that could drive weekly videos as well as celebrity news and gossip to the appropriate areas of the site. We implemented an enhanced version of our proprietary Nimba CMS to drive new, additional dynamic content -- including videos, thumbnail images, photo galleries and text. In addition, we successfully integrated Ooyala, a premier video content delivery network, to allow for seamless video content management. Users also have the ability to submit blog posts and user-submitted reviews allow fans and critics alike to share their opinions on current publications, popular music, and films. Gelo Factory implemented a seamless login and registration solution that utilizes Facebook Connect and other open login solutions and allows users to publish activity to Facebook, Twitter and other popular social media platforms. Gelo Factory also took the lead on the art direction, creating the new look and feel of the site and building a strong visual identity to support the Uinterview brand. Our tailored-to-spec CMS solution has allowed Uinterview to reach a wide audience with new and highly engaging content each week. Since its inception, Uinterview has garnered several high profile advertisers, built strong loyalty among its user base and achieved online media recognition from The Huffington Post for its exceptional content. It has also developed a relationship with AOL Popeater, a leader in celebrity news/critical reviews of popular world media.

Trasaterra — Branding, Design, Development & Digital Strategy. We integrate design with strategy and technology to create engaging and dynamic brand experiences. Visit us at Trasaterra.com.

Christopher Lee Sauvé Website — We created a bold design for the fashion designer/artist that integrates his diverse social media networks, e-commerce vendors and blog into one cohesively branded website. We provided both front-end development and CMS implementation.

New Narratives — We created a brand identity, UX plan, news-centric interface design with CMS development for this innovative support program for independent media in Africa.

Phoebe Jonas Jewelry — Phoebe Jonas is a custom jewelry designer. We created a brand identity, website design and developed a CMS with e-commerce system in which each piece can be customized by the buyer with a variety of metals and stones.

Hatchd Social Network — Hatch’d is a social network that crowd-sources ideas for businesses. We provided UX refinement, designed the entire user interface and further defined the brand identity. We then created the front-end UI using CSS3 and HTML5 style elements.

ARTnews Magazine Website — ARTnews is the oldest fine art magazine in the world. We provided UX, development, training for editors on the new CMS and e-commerce for back issue sales. Drawing upon their classic editorial style we crafted a contemporary and user-friendly interface.

icracked.com

favortraders.com

globerex.com

supersandwich.com

theavevenice.com

makemeaning.com

Stressdesign developed a cohesive online presence for infotrak record, a leading EMR service provider in the medical records market. The program included updated brand identity, and content managed website. The new aesthetic and site functionality helped the company make more attractive, and resulted in a profitable sale to a new owner.

Ansun has been providing high-quality printing for more than 14 years. We were honored when we had the opportunity to return the favor. We worked closely with the offset and digital printer to bring Ansun's new identity online. The end result is a website as a two-way communication portal that makes ordering printing easier.

Peculiar Pair Press is one of the leading letterpress boutiques in the country. We worked with the custom printer to develop a website interface that brings their signature ink-on-paper look to the web. The design includes an e-commerce solution to allow them to sell direct for the first time.

For Food Bank of Central New York, stressdesign was retained to develop a comprehensive identity program that included a 60 page identity manual, an updated approach to print communication, and a new website design that focused on the 585 member programs and the 11 counties the organization serves.

We helped SUPAC develop a cohesive brand identity for print, web and e-mail communications. See all of our services at http://www.stressbrands.info

Gamble Associates came to stressdesign with a strong foundation for their graphic identity. We evolved their print identity program into a flexible content managed website that allows the architecture and urban design firm to present and market their strengths and philosophy.

We created SMaKK Sites for clients like you. SMaKK Sites are versatile, custom websites perfect for growing businesses and professional firms. Our fixed-price options mean you get just what you need: a great looking site built on top of a powerful, flexible, easy-to-use content management system—all without any costly extras or surprise fees.

City Green is a non-profit organization that needed a revamped design and a CMS that would allow their site to continue to grow alongside their work in the community

Fokker Aircraft was looking for a website to showcase their next generation of aircraft, the XF Series (XF70 & XF100). Complete with an extensive gallery of aircraft features, a 360 degree viewing module, interactive range maps, detailed aircraft specifications, and an investor relation’s section.

Mine For Nine offers their customer the choice of purchasing OR borrowing their designer maternity clothes. We worked with them to design a logo and website with a friendly UI. The site is maintained by a custom CMS that we developed to fit their needs & business model.

With more than 20 years design experience in the aviation and yachting industries, Schoninghwulffraat needed a fresh and well designed website to represent their contemporary design capabilities and showcase their services...they asked us to help.

Cards-Stationary.com is online card store where users can customize their OWN cards by uploading pictures and adding their written word. We built a custom CMS that allows Cards-Stationary.com the ability to create these custom templates as well as manage their entire site.

Zumtobel Lighting, Inc. was looking for an iPad App to showcase various lighting solutions for commercial lighting applications with their cutting edge lighting products. http://itunes.apple.com/app/zumtobel-us/id442120099?mt=8