The HOLLY HUNT online experience brings the silhouette, texture and line of the HH collection into focus. Trade professionals explore luxury furnishings, lighting, textiles and leather through a personalized dashboard and real-time, interactive tools. To learn more, visit hollyhunt.com

When BMW asked 50,000feet to help launch MINI in the United States, the challenge was clear: to establish the vehicle as a lifestyle brand that would become a part of American culture. Through engaging catalogs, collateral, advertising, direct mail and packaging, we helped MINI exceed projections and secure the vehicle’s status as a car for the ages.

With an unwavering hand to the smallest detail, 50,000feet created a site for Lucien Lagrange Architects that helped them ascend to new heights. A showcase of some of Chicago’s most treasured architecture, the website conveys the sensibilities, subtlety and style that have become the unmistakable hallmarks of the world-renowned firm.

50,000feet partnered with HomeMade Pizza Company to deliver a fresh new website as well- designed as its stores. A fast-growing, take-and-bake pizza company with locations in Chicago, Minneapolis and DC Metro areas, HomeMade Pizza asked us to design and build a new site that incorporates a robust content management system with online ordering. The HomeMade Pizza Builder allows you to create and order the pizza of your dreams, using all natural, farm-fresh ingredients. This site was the company’s first step into e-commerce and a broad CRM program that included retail and social media channels. The site is based on a CMS that we extended to allow for the dynamic management of menu, item, region and store-level operational data. The CMS integrates with a custom pizza builder application that we created to support real-time custom configurations and pricing and that syncs online orders with in-store service, resulting in a seamless purchase and fulfillment chain.

50,000feet collaborated with Rohner Letterpress and Engraving to build awareness with their clients and inspire them to act. The direct mail communication employed an artisanal approach to represent a variety of printing techniques, all delivered with a personal touch. Its appeal was direct to the senses, playfully exploring how words sometimes take the shape of the sounds they make. The result combined sight, sound and touch in a simple, but impactful, series.

Designed to compete by providing lifestyle features and content, the site integrates blogging, educational articles and recipe videos along with product catalog and e-commerce features. The site includes marketing partnerships with Top Chef and Bon Appetit and has also been licensed, as a custom store for Bon Appetit. Custom features include a complex taste-matching algorithm that recommends wines based on what a user is looking at or based on preferences in their profile.